Strategic Ways to Market Your Business
Let’s start with marketing your business through ‘media releases’. Now, I know what you’re thinking that the media costs thousands and thousands of dollars, right? Well, it’s not that way any longer. Let me tell you about it so you can start using this method of promoting your business.
It’s like this, if there is a story written about you and your business, the products and services that you offer, believe me you are going to start accumulating tons of new customers. This brings about instant credibility when using the media. When looking for services that will assist you at a discount, we found this site, http://thewpmillionaire.com to be very helpful…
For some reason, we all feel that when a company, business or person is in the media, then it is far more believable. This is a way to have instant credibility with people. A media release, can also be called a press or news release, will definitely provide details that are very informative about your business. However, always leave out enough information as to entice others to call on your business.
Here’s is what your media release needs to feature:
By far, this is seriously 90% of your business release. The headline absolutely does most of the attracting for your business, so this part is vital.
A short but detailed media release summary needs to be the first part of the release.
By insert business quotes from other people and including the person’s credentials are imperative.
Need a Call to Action
For anyone that reads your business media release needs easy and simple directions to follow the ‘call to action’. For instance, do you want them to call you, or stop by your business or what do you want them to do? This is important, be sure to provide your contact details.
Believe it or not millions of people still read print advertising. So, the next way to market your business is to put it in print. The major catch in print advertising is to get to the point fast. All headlines need to motivate the readers to keep on reading and learn more on your product, cost and the offer. To have an effective headline, one needs to address a pressing customers need and/or desire. Here’s the reality of people, they care more about themselves, and what can YOU do for them. Not your business.
It’s statistically proven that you as a business owner will get a higher response rate when you have your headline answer the question quickly for the readers, “What’s in it for me?” So, when they see what you do is best for ‘them’, that’s what will catch their eyes.
What you want to put in the body of your copy, is to offer an irresistible incentive for the reader. Make that reader want to call you or come to your business.
You need to know that newspaper ads are still very effective for all businesses. This is a local strategy for your products and services. Newspapers are able to target customers via their desires and interests, like what lifestyle or sports or any type of targeting. One can reach a huge number of prospects interested in your business. As far as cost for placing an advertisement will depend on a few factors. The size of the ad placed would be more expensive the bigger your ad is, and where you want the ad placed within the newspaper and how long you want to run it and other factors as well.
There you have it!